Brand Identity Transformation

Problem

Lumera Studio was moving up-market, but its brand still looked and sounded like a small freelance studio.

Research

We ran workshops with leadership and interviewed clients to define how the studio wanted to be seen by larger brands.

Solution

Orvanta created a new positioning, messaging framework, and visual identity system applied across the website, proposals, and social channels.

Result

Lumera now presents itself with confidence to enterprise clients and wins larger projects.

• 5x lift in social engagement.

• 2x average project size.

• 3 new enterprise clients in six months.