E-Commerce Growth Strategy

Problem

Zetta Retail was attracting traffic but losing customers at checkout, and its marketing treated every shopper the same.

Research

We analyzed purchase data, checkout behavior, and customer segments to find where and why shoppers were dropping off.

Solution

Orvanta streamlined the checkout flow and introduced a personalization engine that tailors products and offers to each customer segment.

Result

Shoppers now find relevant products faster and complete more purchases, increasing both conversion and average order value.

• 2.4x conversion rate.

• 35% higher average order value.

• 50% fewer abandoned carts.