SaaS Product Launching

Problem

Vektor Labs had a strong developer productivity tool but no clear positioning or go-to-market plan ahead of its launch.

Research

We studied the competitive landscape and interviewed target users to define the audience, core message, and best launch channels.

Solution

Orvanta built the positioning, pricing, and a phased launch plan covering community, content, and partnerships.

Result

The launch built strong early momentum and gave Vektor Labs a repeatable growth playbook.

• 12K users in the first 90 days.

• 40% free-to-paid conversion from waitlist.

• 3 strategic launch partnerships.